Short version: a full parking lot is a good quarter, and someone should be counting. Everything else followed from that.
Shoppers park before they spend, and they spend before any company reports it. That gap — between behavior on the ground and the number on the call — is the whole opportunity, and almost nobody was measuring it at scale.
Lotwyse exists to close it. We point proven imagery and detection at the least glamorous data source in retail — the parking lot — and turn it into a clean, early read. No panels, no surveys, no waiting for the press release.
Lotwyse is led by Naomi Engstrom. That's most of what we'll put on a page — the signal is the product, not the biography. Naomi keeps the team small, reads what lands in the inbox, and would rather ship a cleaner count than a founder story.
If you want the rest, it's a short email away.
Behavior beats narrative. The lot was telling the truth the whole time — we just started listening.
— Naomi Engstrom, Founder
Kept deliberately small, because a long one is easy to break.
Every choice bends toward measuring what shoppers actually do, not what a company says they'll do. If a feature adds spin instead of signal, it doesn't ship.
Reads ship with confidence and lead time, and a backtest behind them. If we can't show our work, we don't ship the number.
No cost to trial the feed, no clock, no gated index while we build with you. When paid plans arrive, they'll be priced per desk and announced in advance.
We don't see, store, or trade on what you do with the signal. We're a data company, not a counterparty. See the privacy notice.
The roadmap comes from analysts running it against real prints, not a boardroom guess about what a desk wants. Your note outranks the strategy deck.
The address below reaches Naomi directly. Partnerships, coverage requests, or just hello.